Staying in Touch with Past Clients: To Create Real Estate Leads

What I am about to share to you is one of the most important business ideas that many real estate professionals appear to almost utterly overlook. This very important element of the real estate business holds a crucial mark and needs to be considered with utmost priority. I warn you. Not focusing on this aspect of the real estate marketing plan

will mean great loss on your part, which many other agent and realtors can easily grab onto.
What I am pertaining to here is the renowned business advice which is “keep in contact with past clients”. Staying in touch with people you have already sold real estate to, is a priority. Keeping these clients as your permanent and exclusive contacts will generate for you a constant, exclusive list of leads as well as possible list of new contacts due to referrals.

Many agents make the mistake of leaving their past clients behind. They think that once they have closed a deal with them, these clients will be of little use to them. Well, they are wrong. Marketing experts say that in order to make it as a sales professional, you should market back to your old clients and show that you remember them. Remember the average person moves every 5 to 7 years. Hence, to keep you fresh in their minds, seasoned agents advice that on an average of 7 to 13 times per year allow your past clients to hear from you.

To stay in touch with these clients, you can give them a call asking them how they have been these past year. Ask them how their stay is going in their new home and if everyone is well and doing fine. After the friendly chatter, you can then insert your main reason for calling. Ask them if their daughter, who is getting married soon, has already found a new home, apartment, or condominium for her and her husband. Tell them that you have available properties they might be interested in. Or, if not, ask them if they know a friend who may be looking for a new place or is considering moving in to town. If they do know one, ask them for an introduction so that you can give these potential clients the help you have extended to the family.

A simple call to your past clients is all that it takes to help bulk up your leads. So think about each of your past clients and give them a ring.

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